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PRIVACY POLICY – METTA LIFESTYLESLES

Effective Date: December 12, 2025

Metta Lifestyles (“Metta”, “we”, “us”, “our”) is committed to protecting the privacy, dignity, and confidentiality of everyone who interacts with us—residents, families, visitors, website users, employees, and partners. 

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This Privacy Policy explains how we collect, use, share, and safeguard personal information in accordance with applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and, where health-related information applies, the principles of the Personal Health Information Protection Act (PHIPA).

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Our goal is to communicate our privacy practices clearly, respectfully, and in a way that reflects our values of care, hospitality, and trust.

1. Plain-Language Summary

We collect personal information so we can:

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  • Respond to your inquiries

  • Provide hospitality, lifestyle, and optional care services

  • Communicate with residents and families

  • Improve our website and services

  • Manage applications, bookings, and payments

  • Meet legal, financial and regulatory requirements

 

We do not sell your personal information.
We only share it with trusted service providers or when required by law.

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You have rights, including the ability to:

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  • Request access to your information

  • Correct inaccurate information

  • Withdraw consent

  • Request deletion (where legally applicable)

  • Ask questions about our privacy practices

  • Opt out of marketing emails

 

The sections below provide the full details.

2. Scope of This Policy

This Privacy Policy applies to personal information we collect through:

  • The Metta Lifestyles website at http://www.mettalifestyles.com

  • Online inquiry forms, applications, newsletters, and bookings

  • Email, phone, and in-person communications

  • Residence operations, such as visitor logs and security systems

  • Recruitment and employment processes

It applies to residents, prospective residents, family members, website visitors, job applicants, employees, and partners.

3. What Personal Information We Collect

We collect only what is reasonably necessary for the purposes described in this Policy.

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a. Identity & Contact Information

  • Name

  • Address

  • Email

  • Phone number

  • Date of birth

  • Emergency or family contacts​

 

b. Residency, Lifestyle & Care Information

  • Suite preferences

  • Lifestyle, dining, or service preferences

  • Information voluntarily shared during tours or assessments

  • Notes related to safety, wellness, or suitability for accommodation

  • Information provided by family members or legal representatives

 

c. Financial Information

  • Payment card details

  • Bank information for pre-authorized payments

  • Financial qualification documents required for residency evaluations

 

d. Website & Technical Information

Collected automatically through cookies and analytics, including:

  • IP address

  • Browser type

  • Device identifiers

  • Pages visited

  • Time spent on the website

  • Click or navigation behaviour

 

e. Recruitment Information

  • Resumes and cover letters

  • Employment history

  • Professional credentials

  • Reference information

 

f. Security & Operational Information

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  • CCTV footage in common areas

  • Visitor logs and sign-in information

  • Wi-Fi access logs

4. How We Collect Personal Information

a. Directly From You

When you complete a form, book a tour, apply for residency, communicate with us, or visit one of our residences.

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b. Automatically

Using cookies, analytics tools (e.g., Google Analytics), and website tracking technologies.

 

c. From Third Parties (When Permitted)

Including:

  • Family members or legal representatives

  • Healthcare professionals

  • Referral partners

  • Government agencies

  • Recruitment platforms

 

d. At Our Residences

Through:

  • Security cameras

  • Visitor sign-in processes

  • Wi-Fi systems

5. Why We Collect Personal Information (Purposes)

We collect and use personal information for the following purposes:

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a. Resident, Guest & Family Services

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  • Evaluating suitability for residency

  • Providing hospitality, lifestyle, and optional care services

  • Communicating with residents and families

  • Managing billing, payments, and accounts

 

b. Website Operation & Improvement

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  • Improving navigation, content, and performance

  • Understanding visitor preferences

  • Supporting personalized advertising or remarketing

  • Managing subscriptions

 

c. Marketing & Communications

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  • Sending newsletters or updates

  • Providing information about events or services

  • Managing preferences and opt-outs

 

d. Employment & Human Resources

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  • Reviewing job applications

  • Conducting interviews and background checks

  • Managing employee records and payroll

 

e. Safety, Security & Legal Compliance

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  • Maintaining safe operations in our residences

  • Responding to emergencies

  • Complying with applicable laws and regulations

  • Meeting audit or reporting obligations

6. Consent

We obtain consent when collecting, using, or sharing personal information unless the law permits otherwise.

 

a. Express Consent

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  • Written, electronic, or verbal agreement

  • Checking a consent box online

  • Signing a form

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b. Implied Consent

 

Your actions reasonably indicate consent, such as:

  • Submitting a form

  • Continuing to use our website with cookies enabled

  • Providing information during communications

 

c. Withdrawing Consent

 

You may withdraw consent at any time, subject to legal or contractual limits.
Withdrawal may affect our ability to provide certain services.

7. PHIPA Compliance (Health-Related Information)

Metta Lifestyles is not a formal “Health Information Custodian” under PHIPA. However, we sometimes collect limited health-related information to:

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  • Assess suitability for residency

  • Support resident safety and wellness

  • Coordinate optional services provided by external healthcare professionals (with consent)

  • Communicate with families or legal representatives​

 

Our PHIPA-Aligned Practices

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Even though we are not a PHIPA custodian, we apply PHIPA’s principles, including:

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  • Collecting only what is necessary

  • Using information solely for legitimate purposes

  • Protecting information with appropriate safeguards

  • Sharing information only with consent or as required by law

  • Allowing individuals to access and correct their information​

 

All health-related information is treated with the utmost respect and confidentiality.

8. When We Share Personal Information

We may share personal information with:

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a. Internal Personnel

 

To deliver services effectively across Metta residences.

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b. Trusted Service Providers

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Including those who support:

  • IT and cloud hosting

  • Payment processing

  • Marketing and analytics

  • Security and call centre operations

  • Administrative or operational support

 

All service providers must protect personal information and use it only for authorized purposes.

 

c. Legal or Regulatory Authorities

 

When required by:

  • Law

  • Court order

  • Safety or emergency situations

  • RHRA or other regulatory bodies

 

d. Business Transactions

If part of Metta’s business or assets is sold or transferred.

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We do not sell personal information.

9. How We Protect Personal Information

We use safeguards appropriate to the sensitivity of the information, including:

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  • Secure servers and encryption

  • Access controls and authentication

  • Staff confidentiality agreements

  • Training and awareness programs

  • Physical security at residences

 

Some service providers may store information outside Canada, where it may be subject to foreign laws.

10. How Long We Keep Information

We retain personal information only as long as necessary to:

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  • Provide services

  • Meet legal obligations

  • Maintain business records

  • Resolve disputes

 

When no longer required, information is securely destroyed or anonymized

11. Cookies and Online Tracking

Our website uses cookies and similar technologies to:

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  • Improve your experience

  • Understand how visitors use our site

  • Support analytics and advertising

  • Personalize content

 

You can adjust cookie settings through your browser.
Some features may not function if cookies are disabled.

11A. Online Advertising and Interest-Based Advertising

Metta Lifestyles uses third-party advertising services to display our advertisements on other websites across the internet. This practice is commonly referred to as interest-based advertising or online behavioural advertising.

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What Data Is Collected and Why


When you visit our website, third-party advertising vendors — including Google — may use cookies, device identifiers, or similar tracking technologies to collect information about your visit (such as pages viewed and services explored). This information is used to deliver advertisements tailored to your interests on other third-party websites.
The data collected for advertising purposes may include:
•    Pages you visit on our website
•    Services or communities you express interest in
•    Your general geographic location (based on IP address)
•    Browser type and device identifiers
•    Frequency and timing of your visits

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How Our Ads Are Shown Across the Internet


Metta Lifestyles works with third-party vendors, including Google, to serve our advertisements on websites across the internet. These vendors use cookies and device identifiers placed during your visit to our website to show you relevant Metta Lifestyles ads when you visit other sites. This is standard industry practice and helps us reach people who have previously expressed interest in our communities and services.


Sharing Data with Third Parties for Advertising Services


We share limited website visitor data with third-party vendors solely to perform advertising and remarketing services on our behalf. These third parties are contractually required to protect your information and use it only for the authorized advertising purposes. We do not sell your personal information.
 

How to Opt Out of Interest-Based Advertising


You have choices about how your information is used for online advertising. You can opt out at any time using the following options:


•    Google Ads Settings: Manage or opt out of Google’s use of cookies for personalized advertising by visiting https://adssettings.google.com
•    Network Advertising Initiative (NAI): Opt out of participating advertising networks at https://optout.networkadvertising.org
•    Canadian Ad Choices (YourAdChoices.ca): Opt out of online behavioural advertising by visiting http://youradchoices.ca/choices
•    Browser cookie settings: You can also disable or delete cookies directly through your browser settings. Please note that opting out does not mean you will stop seeing ads from Metta Lifestyles — it means the ads shown to you will no longer be tailored to your interests.
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12. Your Privacy Rights

You may request:

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  • Access to your personal information

  • Corrections to inaccurate information

  • Deletion, where legally appropriate

  • Withdrawal of consent

  • Opt-out of marketing communications

  • Information about how your data is used

 

Metta may need to verify your identity before responding.

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13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy, please contact:


Email: privacy@mettalifestyles.com

We will respond within a reasonable timeframe.

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